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    Armstrong and RadioShack a Strong Branding Partnership

    Monday, July 27th, 2009

    When Mark Cavendish crossed the finish line as the winner of the 3 rd stage of the Tour de France, he triumphantly struck a pose for the assembled army of photographers and video cameras: he lifted his index and pinkie finger to chin and ear, making the international “call me” sign. It was a great moment for cycling – and an even better moment for Cavendish’s sponsor, mobile phone manufacturer HTC. Cavendish’s nod to HTC highlighted the importance of team sponsors to professional cycling, so

    Tour de France Done…. Great Rides for many

    Sunday, July 26th, 2009

    I love the Tour de France and all of the drama that came this year with the layout of the overall stages to end the race on Ventoux. Obviously a big win for Contador, and one heck of a comeback for Lance, apparently sending TV ratings around the world through the roof. Pretty impressive to come back after four years and finish on the podium, beating some of the best riders in the world. If you missed Ventoux, you missed some unbelievable riding by the #2 finisher overall, Andy Schleck. Team Ga

    Stage 19 - Tour de France

    Friday, July 24th, 2009

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    Team Radio Shack

    Thursday, July 23rd, 2009

    Armstrong to announce Team Radio Shack? – Cycling Weekly Lance Armstrong promised an announcement on his new backer today at the Tour de France, but he might have been beaten to it by Twitter. …. Radio Shack to sponsor Armstrong’s 2010 team – Universal Sports “Lance Armstrong will compete for Team Radio Shack as a cyclist, runner and triathlete in events around the world, including the 2010 Tour de France,” the …. Maurice Grimaud, French police chief during 1968 student upr

    Garmin vs HTC on the Roads of France [Bicyles]

    Tuesday, July 21st, 2009

    Garmin vs HTC on the Roads of France [Bicyles] Handset maker HTC and GPS giant Garmin have found themselves in the middle of an ugly war. This time the fight it isn’t in courts over patents or trademarks—instead the battle is on the roads of the Tour de France . HTC and Garmin are both the title sponsors of two American based squads, but any hope of the two teams working together evaporated last Saturday. HTC’s George Hincapie , notable for being Lance Armstrong ’s lieutenant durin

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